ARC Grupo Constructor
Corporate site for construction & public bidding company with project portfolio and lead capture.
About this project
ARC Grupo Constructor is a Colombian company with over 10 years of experience in civil works and public bidding participation. Their digital presence was practically nonexistent: an outdated site that didn't reflect their track record or technical capability. They urgently needed a corporate website to showcase their completed projects, generate qualified leads, and position them as a serious player before government and private entities.
What needed to be solved
The content needed to be highly technical yet accessible. We had to structure over 20 projects in a navigable portfolio with technical sheets, image galleries, and key data per project. Lead capture was critical: strategic forms segmented by project type (public works, private works, consulting). SEO needed to target B2B terms like "construction company Bogotá", "civil works bidding" and "Colombian construction firm".
How we solved it
We developed a custom WordPress corporate theme. We created a portfolio system with custom taxonomies (project type, sector, location) and technical sheets with structured data (construction project schema markup). We implemented smart contact forms with conditional logic and automatic routing. The SEO strategy included service pages, complete on-page optimization, integrated Google My Business, and internal linking structure.
Measurable impact
ARC Grupo Constructor started receiving an average of 8 qualified leads per week through the website. They secured 2 public bidding contracts directly attributed to the new site. Organic traffic grew 350% in 4 months, ranking in the top 5 for their target keywords.
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