G&P Parks & Gyms
Web catalog of playgrounds & outdoor gyms with quote request form.
About this project
G&P Parks & Gyms manufactures and installs playgrounds and outdoor gyms for residential complexes, schools, hotels, and public entities throughout Colombia. Their product catalog is extensive (over 80 references) and their sales process relied on PDF catalogs sent via WhatsApp. They needed a website with a complete, navigable catalog and a quote request form to scale sales without expanding the sales team.
What needed to be solved
Organizing over 80 products with variants (colors, sizes, materials) into an intuitive and fast web catalog. The quote form had to be detailed enough for the sales team to receive qualified leads without needing additional questions. SEO needed to rank for terms like "playgrounds for residential complexes", "outdoor gyms" and "playground manufacturer Colombia".
How we solved it
We developed a web catalog in WordPress with a filtering system by category (playgrounds, gyms, urban furniture), recommended age, material, and price. Each product includes a technical sheet, photo gallery, maintenance card, and quote button. The quote form was designed with conditional logic: the customer selects product, quantity, location, and project type, and the system automatically calculates an initial estimate. We implemented technical SEO with product schema, a completed projects page, and a blog about playground regulations.
Measurable impact
G&P reduced quote response time by 60% because leads arrive with all necessary information. The website generates an average of 35 weekly quotes (previously 10 via WhatsApp). They closed 3 contracts with construction companies that found them through organic search. The online catalog completely replaced PDFs.
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