INZUNAI Cosmetics
Natural cosmetics online store with Amazonian ingredients. Premium design & secure checkout.
About this project
INZUNAI is a Colombian natural cosmetics brand that uses ingredients sourced from Amazonian indigenous communities. Their value proposition is unique: 100% natural products, fair trade with communities, and complete traceability from origin to final product. The challenge was to create an e-commerce that told that story, conveyed the brand essence, and turned that narrative into sales.
What needed to be solved
Each INZUNAI product has a story: what ingredient it contains, which community it comes from, what benefit it provides. The site had to be both a store and an immersive narrative experience. Technically, it had to be fast, secure, and with an optimized checkout. The design had to evoke nature, Amazon, and purity without falling into the generic. SEO had to rank niche terms like "Colombian natural cosmetics", "Amazonian skincare products" and "buy natural cosmetics online".
How we solved it
We created a WooCommerce e-commerce with a premium editorial design: large-format product photography, product pages with integrated storytelling (ingredient origin, supplying community, benefits), and an immersive blog about the Colombian Amazon. Each product has a traceability card: interactive origin map, community profile, and certifications. Checkout was simplified to 2 steps. We implemented SEO with product schema markup, rich snippets, and blog content targeting natural cosmetics keywords.
Measurable impact
INZUNAI ranked in Google's top 3 for "Colombian natural cosmetics" within 3 months. The average conversion rate is 3.8% (double the e-commerce benchmark). Average cart value is 40% above expectations, attributed to the narrative experience that educates the customer about product value. Supplying communities reported a 60% income increase since INZUNAI launched the store.
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