Visiones Integradas
Insurance consulting portal with advanced calculator & educational resources.
About this project
Visiones Integradas is an insurance and financial protection consulting firm that advises companies and individuals on structuring their policies. Their differentiator is transparency: they publish free educational resources and an insurance calculator that allows anyone to simulate scenarios without commitment. They needed a website that served as both an educational portal and a lead generator.
What needed to be solved
The insurance calculator had to be accurate and fast, with a UX that invited use without friction. The site had to balance educational content (articles, guides, comparisons) with contact CTAs. SEO was fundamental for capturing high-intent traffic for searches like "how much does life insurance cost", "best business insurance" and "compare insurance Colombia".
How we solved it
We developed the site in WordPress with a clean, professional design focused on conveying trust. The insurance calculator was implemented with a multi-step form that collects basic data (age, insurance type, desired coverage) and returns an estimate with payment options. We created an educational resources section with articles optimized for informational SEO, downloadable guides (in exchange for email), and a product comparison tool. We implemented FAQ and Article schema markup to capture rich snippets.
Measurable impact
The insurance calculator is used an average of 120 times per week and converts 18% of users into leads. The site generates 50 qualified leads per week. The blog ranks in the top 5 for over 15 high-volume informational keywords. Visiones Integradas doubled its client portfolio in 6 months, attributing 60% of the growth to the digital channel.
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